A cure for sameness

The world is a sea of same.

That’s not the start of another pitch deck, but rather the definition of our current age: the Homogenocene. Apparently, distinctive plants and animals are disappearing and we are left with remarkably similar versions of hardy, adaptable species.

The same trend of homogeneity has been applied to everything - from music to housing.

It’s no surprise, then, that people are looking for ways to break out of this grey sludge of similarity in every part of their lives.

The idea of dating via dinner and drinks has become so predictable that any alternative seems to attract attention. A recent post on X (remember X?) got 5 million views by suggesting couples try ‘colour hunting’ as a new way to connect.

US interior designer Lily Walters urges people to make their homes “personal and slightly unhinged”. It’s a nice idea, but clearly Walters hasn’t read a standard leasing agreement. It’s hard to do unhinged when you can’t even use adhesive hooks. 

But it’s Japan that has, as ever, truly nailed this idea. Tenshoku Sodan Bar, or ‘Job-changing Consultation Bar’ offers free flowing booze alongside counseling from a recruitment service for those considering a new career. There’s newness to be found yet.