Framing failure

Failure and rejection is an inescapable part of life, and increasingly so. Zoomers are apparently the most rejected generation in human history, with their failures plastered across social feeds.

But at least they’re not alone.

This week, the first locally-built rocket launched from Australian soil lasted just 14 seconds. Owners Gilmour Space Technologies, sounding somewhat like a 16 year old boy, declared it an “awesome result” that set them up for another test run in six months time.

Failure in the technology industry is often framed as a learning opportunity that encourages rapid and more focused innovation. This has been supercharged by AI, with minor mistakes like advancing a far right agenda presented as necessary steps towards an artificial utopia.

The Wallabies reacted to their Lions series-losing failure in Melbourne on Sunday by crying foul over refereeing decisions and pointing out that their weaknesses may be down to people playing other sports.

The big American Eagle controversy (Sydney Sweeny Has Great Jeans) has yet to engender a response from the brand, so we wait with bated breath to see how this failure is styled out. 

Hopefully it comes with an explanation about how the intern’s first idea from a brainstorm made it out into the world. Oh, and addresses the whole eugenics thing, of course.