Maxxing-maxxing

Maxxing is all the rage.

If you’re not online enough to have been consumed by the trend, maxxing is the practice of focusing intensely on one element of life, usually to a bizarre and often damaging extent. 

We started the year with the idea of ‘friction-maxxing’, which is essentially eschewing the technologies that remove inconvenience in order to enjoy a slower, more intentional existence. 

After a years-long obsession with protein, we’re now moving on to fibre-maxxing, a trend NBN Co will probably misunderstand as an upgrade to the network and cost at around $6-8bn.

Fitness-maxxing has reached a whole new level with the advent of the ‘runcation’. Apparently, there has been a 50% rise in searches for “workout holidays” over the past year, with people seemingly deciding against relaxing-maxxing.  

Admin nights are now a thing for some reason, with groups of friends getting together to enjoy a meal, a bottle of wine, and all the tasks they’ve been putting off. Taxxing-maxxing, if you will. 

Fancy restaurants, meanwhile, are on the outs. Local dive bars are becoming the favoured haunts of Zoomers, in what is being referred to as regular-maxxing but is surely better termed relapsing-maxxing.

And finally, this week American climber Alex Honnold successfully scaled Taiwanese skyscraper, Taipei 101, without a rope, harness or safety equipment. Despite Honnold's incredible feat, thankfully no one has yet referred to it as climb-maxxing.