Will you stay true to Labubu?

You thought we were done with Lababu’s? That we couldn’t possibly push the joke any further?

Never!

Well, maybe actually now. Turns out the latest release of the weird little monsters aren’t doing so well, with the price of the newest Labubus falling 14.3% since the product’s August release. 

This means that Wang Ning, the man behind the craze, has lost $6 billion of his net worth and now has a measly $21.6 billion sloshing around.

While Lababu’s continue to be wildly popular, a shift to the next big thing is nothing new.  

In the 1990s, which was both yesterday and thirty years ago, yo-yos had a moment. They were everywhere, and the cool kids could do all kinds of tricks. The less cool kids smashed a good number trying to imitate them. Then everyone mastered Walk The Dog and quickly moved on to Pokémon. 

These incredibly sought-after weird little animals (wait a second…) have managed to hold some sort of attention for decades, helped by ever expanding content that has gone to some truly strange places and trading cards that have seen a 3,821% monthly cumulative return since 2004.

So what comes after Labubu’s? 

For those who like to hang furry things from overpriced bags, there are no shortage of options, from Noodolls to Wakukus. 

For others who want a more substantial change, apparently braces, tooth tattoos, and increasingly freaky nail art are cool now.

But let’s not write off Lababu’s yet. Last week, a woman in Russia literally (kinda) sold her soul to buy a collection of Labubu dolls. To which we say, thank god. What would we write about otherwise?